Velocicolor: Background

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Bring in the wolf.

The guy behind the guy.

As you might expect from a contemporary business model in today's state of affairs, our Principal, Bradley W. Bishop MFADT has had to wear many hats in his career. On rare occasions he has been known to insiders as "The Wolf"; other days he is known as "Daddy", but most days he is just "The guy behind the guy". Here's what he has to say on the matter:

"I am a daddy, a strategalistic artist, a friend with random intermittent benefits, a critical believer, an entrepreneurial longhand self-dictator, a community developmentator, a potater, a listener, a traveling recreationalist, and a big fish."

As Principal of Velocicolor, Founder of Krying Sky, Partner at Design Alchemy, and Creative Director at Proffer Productions, Bradley W. Bishop MFADT designed and built more than 30 ad campaigns, 40 commercial websites, and 30 corporate identities. He has directed, designed and edited more than 50 digital videos, and produced over 50 various live performances.

What does MFADT mean anyway? Bradley holds a Masters Degree in Design and Technology (MFADT) from the prestigious Parsons School of Design in New York, NY. He's very proud of this accomplishment, but thinks there should also be a suffix for "Daddy".

Give our principal Bradley W. Bishop MFADT a call at
206.419.3547 or email him at:

 


 

Recent Reviews

As an internal consultant to AT&T's Commercial Experience Team in the Online Advertising Division, Bradley W. Bishop designed the ad campaign introducing the personal mobile WiFi device known as "MiFi". Here's what the eCommerce division had to say:

"Thanks for turning this request around so quickly,
and the ad looks great!"

- Susan Kenney, Wireless Display Advertising, eCommerce, AT&T
 

When Velocicolor worked in collaboration with Wexley School for Girls and Edelman Public Relations to launch an animated website, the "Brooks Shoes Run Happy Holidays Project", promoting the release of a fall and winter line of shoes and apparel, here's what Brooks Shoes and Edelman had to say:

"Reaction has been awesome, we’re getting great feedback and even more importantly, it urged product requests so we saw an immediate spike in holiday-related coverage opportunities."
- Emily Killoren, Edelman Public Relations Worldwide

"Great job! The videos are great. Paragon was looking for fun and these are certainly fun! Thanks again."
- Rick Wilhelm, VP of sales, Brooks Shoes

With a nearly impossible (4) day production schedule, Velocicolor worked in collaboration with Wexley School for Girls to launch an animated website, the "G4 TV 'Human Wrecking Balls' Project" , promoting the debut of a new television show. Here's what G4 had to say:

"Seriously, I don't know how they got this done...
You guys are crazy. Looks great!"

- Steven Schnell, Sr. Manager, Consumer Maketing, G4 TV


 

It's no mystery,

Where he comes from.

Bradley is the proud father of the now seven year old Figure Skating champion, Stella McKenzie Bishop and between the lessons, the chauffeuring, the meals, the fits of rebellion, and the clean-ups afterwards, he spends as much time as possible with her, pursuing life's little adventures, real and make believe. Before Stella, Bradley studied, slept, ate, rebelled and struck out on adventures on his own. In the 1990’s Bradley took a High School Degree from Woodberry Forest School in Virginia and a Bachelors Degree from Bowdoin College in Maine. In the summers Bradley lead teams of rafters through the towering waves of white water on more than 20 rivers in Idaho, New Mexico, California, Montana, and Utah. Although he still ventures out on occasional private river trips for the rush of adrenalin and the joy of floating through the wild, his commercial rafting days ended in 1999 with the sale of his own Black Paw Rafting Co. of Bend, Oregon.

In the mid-to-late '90's Bradley began writing, directing, and producing black box theater at The University of Oregon. Then he took his talents to the Oregon Coast where he spent a year living in a sailboat and designing ads for a local newspaper during the day, while writing, directing, and producing local theater at night. Having achieved local success he decided to try his hand in a more metropolitan location. Bradley moved to Seattle in 1999 where he began directing and producing theatrical and musical performances in conjunction with Krying Sky Productions and Cornish College of the Arts. Bradley also began studying Design and Communications under various mentors such as David Lemley and Joe Cachero, creative stars both of which were found in the rise of the Starbucks empire. He began to teach at the School of Visual Concepts before moving to New York City for two years where he took his Masters Degree from Parsons School of Design and Technology in 2004.

Since the birth of his daughter in his final semester at Parsons, Bradley has had a captive audience giving meaning and purpose to his own stories. Moving to Missouri with Stella's mother, Bradley took the creative lead of a commercial video production company applying his newly acquired skils in broadcast design. Missouri was more than comfortable, but Seattle offered new adventures and a place on the cutting edge where video and the internet were merging into "new media". In 2005 he moved back to take his place in the creation of a new form of communication and he has been here ever since.

News

Summer 2014

Velocicolor helps launch the JC Carpenter Chinese brand.

President & CEO of Midfield Hong Kong Ltd. Bahadir Yahyagil worked with Velocicolor to launch their new brand in Mandarin Chinese with a translated website and brochure.
See the Website

Spring 2014

Velocicolor helps Piroshky Piroshky re-brand.

As plans for expansion are underway, co-owner Olga Sagan of Seattle bakery Piroshky Piroshky worked with Velocicolor to update their brand with new signage, menus, packaging, merchandise, and branded photography.

Summer 2013

Velocicolor helps launch the new JC Carpenter brand.

President & CEO of Midfield Hong Kong Ltd. Bahadir Yahyagil worked with Velocicolor to launch their new brand and 6 sub-brands with a website, brochure, letterhead, business card, branded iconography and branded imagery.
See the Website

Fall 2012

Velocicolor helps launch a new website for Zettics.

With the merger of two mobile data analysis companies, GroundTruth and Umber, Vice President of Strategic Consulting, Joe Levy worked with Velocicolor to help launch their new brand, Zettics, with a website, email signature, powerpoint deck, and business card.

Spring 2012

Velocicolor launches a new brand for Hand in Hand.

Co-founders of the Hand in Hand Montessori Preschool, Erik & Gina Lauvstad worked with Velocicolor to launch their new brand with a website, brochure, signage, letterhead, business card, and social media.
See the Website

Fall 2011

Velocicolor launches a new brand for Mortgage Advisory Group.

After a small rebound in the Puget Sound mortgage industry, Marketing Manager, Brenda Carter worked with Velocicolor in collaboration with Alchion, to redefine and extend their new brand to their expansive physical collateral.
See the Brand

Summer 2011

Velocicolor launches a new brand for Trove Capital Management.

After a recent reorganization of Trove Capital Management, Managing Partner Todd Wilson worked with Velocicolor to create a new brand mark and associated artwork which were applied to both their digital and physical collateral.
See the Brand

Fall + Winter + Spring
2010-2011

Principal Bradley W. Bishop works with AT&T on a series of projects.

As an internal consultant to AT&T's Commercial Experience Team in the Online Advertising Division, Bradley W. Bishop designed the new look of the "Simplify Your Life" (SYL) landing page on the AT&T website, a series of interactive ads for AT&T devices, and a video chronicling the 2010 Year in Review, among other projects.
See the SYL Website
See Motorola | AT&T Ad
See the Video

Summer 2010

Velocicolor launches an ad campaign for TBS.

In collaboration with Wexley School for Girls, Velocicolor launches an online ad campaign for TBS's new show, "Neighbors from Hell".
See the Campaign

Summer 2009

Velocicolor launches an ad campaign for the Seattle Sounders.

In collaboration with Wexley School for Girls, Velocicolor launches an online ad campaign for Seattle's professional socker team the Sounders.
See the Campaign

Summer 2008

Velocicolor launches a website for Brooks Shoes.

In collaboration with Wexley School for Girls, Velocicolor launches an animated website promoting Brook's Shoes fall and winter line of shoes and apparel.
See the Website

Summer 2007

Pharmaceutical giant, Hythium, purchases one of Velocicolor's clients and agrees to keep the brand developed by Velocicolor.

Dr. Torrington's Medical Practice was sold to Hythium along with the brand mark and website, designed and developed by Velocicolor. The brand still remains untouched.
See the Brand