Online travel site, Travelzoo asked Velocicolor to design and build a series of animated online ads to promote their site and increase the number of subscriptions to their online newsletter. Velocicolor worked with Capitol Media to engineer the dynamic loading of realtime discounted prices for every load of the ad. These ads focused on the human aspect of service coming from the hard working employees of Travelzoo, the Travelzoologists, playfully extending the metaphor presented by the brand. At the end of the animation, the results of their work was displayed: up to the minute travel deals.
Sample ads have been presented here in the context of our website to show how they would look once deployed.
